“Graphic design – experimental practices and critiques” looks at graphic design as a tool for analysis, reflection and investigation within a complex world. The aim is to encourage movements, and not to confirm facts. By encouraging the student to take into consideration the challenges of our society – political, environmental, social or cultural – graphic design can be a food for thought as well as a way of thinking. The graphic designer becomes an actor rather than an author. Students are invited to take a critical, personal stance through the means particular to graphic design – image, graphic illustration, sign, typography, layout, spacing. Graphic design aims at assimilation. Choices, questioning, tool creation and the medium are developed in line with the project. Rather than aiming at providing an answer to a definite question, this approach seeks to explore different creative processes. Research and singular approaches are favoured through trial and error in conditions similar to that of a laboratory where process is paramount. Students are encouraged to open up to other fields, experiments and skills in order to build a corpus of transversal references (art, design, cinema, sound, dance, architecture, sciences, cooking, etc.) that enable them to enrich their practice of graphic design.
Learning Modules :
The workshop focuses especially on creating a proficient articulation between the eye, the hand and the brain to serve a relevant and efficient communication. It explores: Image (in all its aspects) as such and its relation with the text. Letter drawing, typography, layout and its attending vocabulary. Communication through drawing and research of a singular writing. Meaning, concept. Installation, on-site graphic performance. Team work. Discussions and workshops are organised according to opportunities. Throughout the year, references and open documents outside of the field of graphic design are presented. Students can also read a blog written by professors.
Graphic designer are signs, images, words and meanings researchers. They produce drawings, photographs, and typographies. Playing with visual tools, they develop projects. They create books, magazines, posters, wallpapers, sites, animations, signage, situated interventions, etc. These images are intended to be read, looked at, and listened to by the public. The projects developed in the workshop are intended as a discussion on graphic design, its process and the society in which they are used. Students are invited to create an autonomous graphic object, a personal “proposal”.
Professor : Françoise Tahon
The Masters in graphic design offers to reflect, together with students and people from the school and outside it, about the way in which one becomes an essential actor in the design and creation of artistic and communication projects [graphic design]. The course looks at graphic design as an analytical, reflection and investigation tool in a complex world. The central educational tool of the course is the book, its derivatives and its future. The image is shaped for its documentary and illustrative potential or as a central element of the project. The text is analyzed from an editorial point of view, the issue of meaning, and through typography, the issue context and form in relation to the content. The task is then to either provide a point of view on a specific question, to communicate the discovered artistic universe, to share ideas, or to transpose a method in one’s own practice. Short presentations and/or exercises look at essential points in a contemporary practice of graphic design, notably the role of technological changes in the professional development of graphic designers.